Ansearch, NAVTEQ Ink Exclusive Location-Based Advertising Deal

Originally published Thu Mar 13, 2008
Ansearch Limited has today signed a deal to represent mapping and navigation provider NAVTEQ exclusively in the Australian and New Zealand markets.
A subsidiary company of Nokia, NAVTEQ provides all map and navigation data to every Nokia phone through its Direct Access program.
Nokia controls about 39% of the global mobile phone and devices market, and is equal in size to its four main competitors - Samsung, Motorola, Sony Ericsson and LG - added together.
The NAVTEQ-Ansearch deal gives Ansearch the exclusive Australasian rights to provide location based advertising for clients.
For example, banks could plot all their ATMs and branches on a map which would appear on any Nokia mobile phone or other device.
- Ansearch, NAVTEQ Ink Exclusive Location-Based Advertising Deal
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