Online Media Daily's Les Luchter reports new funding for the latest entry, Pluggd.com (no 'e'), in the ongoing development of search capabilities for Web-audio and Web-video content.
Puggd has developed "the ability to look within the audio and video content and understand the content itself, we can match up advertisers using that information," Pluggd CEO Alex Castro told OMMA magazine last November. "If you're watching a videocast about travel in Europe, and one segment is about Dubrovnik, we could match up an advertiser who does tours on the Croatian coast.
As part of the new funding, Band of Angels' Ian Sobieski and DFJ Frontier's Scott Lenet will join Pluggd's board of directors, and Intel Capital's Gustavo Aray will become a board observer.
Needless to say, they all had nothing but raves for the new technology.
"Pluggd's ability to let users search within a video stream is something no one else can offer," said Lenet. "The increased user engagement from this technology effectively boosts inventory for content owners."
"We think Pluggd's solutions for targeting high-value ads into online video are ingenious," added Sobieski."